Led & Curated by Guy Aitchison

An inspirational art leader helping evolve tattooing since the mid 90's. 
"This wasn’t just the simplistic folk art I had pictured, this was a whole revolution in style, format, and most of all, art skills."
- Guy on discovering Tattooing
Simply put, Guy Aitchison and his Reinventing the Tattoo are two of the main driving forces behind the tattoo explosion.

Reinventing the Tattoo Canon
Guy Aitchison started inspiring tattooers of all skill levels seeking to better their art & craft in 1993. This growing community of apprentices & professional tattooers is dedicated to critique, quality education, & fulfilling artistic potential. 
Started as a 3 ring binder in the 90's for Guy's first seminar. 
Then a Best selling book/DVD Set.
Read by countless tattooers worldwide. 
Read. Watch. Practice.
Available 24/7 to fit with your schedule and lifestyle.

Course Catalog

There are over 20 art & tattoo specific courses in the catalog below.

  • Lettering
  • Koi Sleeve Design
  • Advanced tattoo layering
  • Business for Artists 

Reinventing the Tattoo - Your way

Write your awesome label here.

Evolution
48 Weekly classes with other artists
$49/mo
Enrollment opens again October 3rd and closes October 16th. 

Includes:
  • Weekly lesson plans
  • Trimester critiques 
  • All Reinventing content over year
  • Live Monday night exercises BASED ON CURRICULUM
  • Network with group of artists taking course in unison

Canon
Immediate Access to full Canon
$399/yr
Open Enrollment
Includes:
  • Immediate access to All reinventing Content
  • 7 Full Chapter - over 60 lessons
  • Over 50 Exercises ON DEMAND
  • 8 Guest Lessons
  • Open Enrollment
  • Trimester critiques 
  • LIVE MONDAY NIGHT EXERCISES BASED ON CURRICULUM

Exercises
Sharpen tattoo design skills weekly
$29/mo
Open Enrollment
Includes:
  • Live Monday night exercises
  • 1 Previous week replay on demand
  • Trimester critiques 

Complete Course Catalog