Led & Curated by Guy Aitchison

An inspirational art leader helping evolve tattooing since the mid 90's. 
"This wasn’t just the simplistic folk art I had pictured, this was a whole revolution in style, format, and most of all, art skills."
- Guy on discovering Tattooing
Simply put, Guy Aitchison and his Reinventing the Tattoo are two of the main driving forces behind the tattoo explosion.

Reinventing the Tattoo Canon

Guy Aitchison started inspiring tattooers of all skill levels seeking to better their art & craft in 1993. This growing community of apprentices & professional tattooers is dedicated to critique, quality education, & fulfilling artistic potential. 
Started as a 3 ring binder in the 90's for Guy's first seminar. 
Then a Best selling book/DVD Set.
Read by countless tattooers worldwide. 
Read. Watch. Practice.
Available 24/7 to fit with your schedule and lifestyle.

Reinventing the Tattoo - Your way


48 Weekly classes with other artists
Enrollment opens again May 30th, 2023 and closes June 13th. 

  • Weekly lesson plans
  • Trimester critiques 
  • All Reinventing content over year
  • Live Monday night exercises BASED ON CURRICULUM
  • Network with group of artists taking course in unison


Immediate Access to full Canon
Open Enrollment
  • Immediate access to All reinventing Content
  • 7 Full Chapter - over 60 lessons
  • Over 50 Exercises ON DEMAND
  • 8 Guest Lessons
  • Open Enrollment
  • Trimester critiques 


Sharpen tattoo design skills weekly
Open Enrollment
  • Live Monday night exercises
  • 1 Previous week replay on demand
  • Trimester critiques 

All Reinventing Packages good for Reinventing the Tattoo Seminar Room Events @ Hell City Tattoo Fest

Complete Course Catalog